Pay Per Ship
Pay Per Ship (PPS) is an advertising model and direct marketing method whereby advertisers only pay for each individual ad sent via trackable courier service or express mail. There is one advertising insert printed by the shipper along with the shipping label, and subsequently included in a letter or package as contextual advertising and at least two digital ads that are included in tracking notification emails. Advertisers bid on keywords or target market that they believe best fit the product or service being advertised. The ad is then offered, along with a payment for printing and including the ad, to shippers as they print their shipping label for a particular package or packages. If the shipper chooses to include the ad, the advertiser is charged and the shipper is required to print the ad and include it with the shipment.
Pay per ship auctions let advertisers offer ads to shippers but let the shippers make the final decision on which ad to include, giving prominence to advertisers who pay more, but letting shippers decide on an ad using criteria other than highest bid.
Pay per ship services are similar to online cost per action arrangements to form Paid inclusion advertising relationships, in that they match advertisers and publishers (shippers) and let companies decide on whom to partner with using a web-based service. This advertising model is similar to pay per click in that advertisers pay for a particular, targeted display of an ad to a customer, but without the problem of click fraud since the ads are sent from a trusted shipper to a verified recipient, and requires an individually trackable package or letter.
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production.
Direct Marketing is a sub-discipline and type of marketing. It distinguish itself from other types of marketing in that it attempts to send its messages directly to consumers, without the use of intervening media. This involves an emphasis on tractable, measurable responses from consumers regardless of medium.
Courier is a person or company employed to deliver messages, packages and mail. Couriers are distinguished from ordinary mail services by features such as speed, security, tracking, signature, specialization and individualization of services, and committed delivery times, which are optional for most everyday mail services. As a premium service, couriers are usually more expensive than usual mail services, and their use is typically restricted to packages where one or more of these features are considered important enough to warrant the cost.
Express Mail in most postal systems express mail refers to an accelerated delivery service for which the customer pays a surcharge and receives faster delivery. Express mail is a service for domestic mail and is governed by a country's own postal administration.
Advertising insert is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week.
Contextual Advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
Keywords are the words that are used to reveal the internal structure of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.
Target Market is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, techno graphic, or any other combination of demographics.
Cost per action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.
Pay per click is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Click Fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.
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